At this point, it's probably to safe to say that everyone knows that some websites are watching us as we surf the web. But what does mean? Well, a variety of things, but the main point is that many websites are dropping small text files in your browser (cookies) and others are gathering data or selling the data. If you go to a website and then return, you've now announced you're a repeat customer. Imagine if you wanted to buy an airline ticket but you inadvertently were also announcing "I have checked prices of this flight ten times already, and I have previously booked an overpriced flight on your site before."
In addition, ad networks use this data to retarget consumers. Sometimes, you'll see exact items you were shopping for as ads on an entirely different site. You probably know this already, BUT now you can track it in real-time using Ghostery.
Ghostery is an app available on all major browsers that will show you exactly who's keeping an eye on you in the top right of the page and give you the ability to do something about it.
Beware - it's creepy.
What's Craveworthy?
- Ghostery encourages us to become "web detectives," giving us the ability to see exactly who is dropping cookies or otherwise monitoring our activity
- Allows the ability to block some of the trackers - If you're throwing a house party and you don't recognize the 10 guys you don't know in the corner, feel free to escort them out
CraveWorthy Challenge:
- Download Ghostery on your favorite browser to start kicking out the party crashers!
Check out how it looks, it's on the top right: